Our Story
Where Radiance Begins
The Founder
Mercy Akinwande
Founder of Chummie's Radiance
“We started Chummie's Radiance because we were tired of searching for products that actually understood our skin. Nigerian skin is beautifully complex — and it deserves beautifully complex care.”
Mercy spent years frustrated by skincare shelves that weren't designed for Nigerian skin tones, textures, or climate. So she did what any passionate person does — she started making her own.
What began as late-night kitchen experiments became a brand beloved across Nigeria. Today, Chummie's Radiance is her mission: creating skincare that celebrates every shade of Nigerian beauty.
Founder
Mercy Akinwande
What We Stand For
Our Values
Natural First
Every ingredient is chosen for its natural efficacy. We believe in the power of botanicals rooted in African tradition.
Made with Love
Our founder personally oversees every formula. This isn't mass production — it's skincare with intention and heart.
Proven Results
We listen to our customers. Every formula has been refined based on real feedback from real Nigerian skin.
Community First
Chummie's Radiance is built on community. Our customers are our biggest advocates — and our best critics.
Our Journey
Mercy Akinwande begins formulating in her kitchen, testing on herself and friends.
First 10 customers. Word of mouth spreads through WhatsApp groups across Lagos.
Chummie's Radiance officially launched with 5 hero products.
500+ customers. Expanded to body oils, lip care, and gift sets.
Featured in Nigerian beauty communities. Growing community of glow advocates.
Still growing — same love, bigger dreams.